Estate Planning / Business Planning / Improve The Odds

You've Got to Read

Basically, there are only two ways for you to take in knowledge and information, through the ear and through the eye. I am well aware, and happily acknowledge, that not everyone learns best in the same way. If you want to learn more about this subject I recommend you read Tom West's book "In the Mind's Eye" (Prometheus Books, 1991, ISBN 0-87975-646-2); you will find it illuminating.

That having been said, however, I also believe that certain types of information have to be imparted in ways that are intrinsically well suited to the information, although perhaps not best suited to the tastes, preferences and learning patterns of the recipient.

I guess, given the title of this section, it will not come as a surprise that I think reading is essential. What follows is why I think that and what you can do about it.

1. A Guide to Independent Reading. Estate and business planning, and collateral subjects relating to them, can be relatively intimidating topics, especially for those who are not already somewhat familiar with them. Notwithstanding, you will be doing both yourself and your professional advisors a great favor if you can be persuaded to do some independent reading on the chosen subject.

To aid you in doing so, I have compiled, and presented on this Site, a form of Bibliography which I hope you will find useful. The Bibliography is arranged by subject matter and is a relatively comprehensive guide to available, authoritative and well-written materials relating to the respective topics covered by them.

There may be other useful materials available as well, but you should be warned that there is a substantial amount of inaccurate and misleading information in print on many of these subjects, and caution is indicated if you look beyond the materials which are listed in the Bibliography.

I have indicated which of the materials I find to be particularly stylish or reliable, and hope that guidance is useful.

Although price is not an absolute indication of a book's focus (or of its value either, come to that), a rough but useful rule-of-thumb is that if a particular volume costs less than about forty dollars, it is a "consumer-grade" publication, e.g. one which is aimed toward the general public rather than the estate or business planning professional. Often, the client's needs for information can be quite adequately met at or below that price level.

There will be times, however, when no inexpensive publication is available, or the subject is so specialized that the client needs a deeper treatment of the subject, in which event it may be necessary to purchase a more expensive item.

In undertaking any study of estate or business planning, you must realize that, with the exception of federal tax matters, the law governing the subject is somewhat "state specific" and, accordingly, these materials, which are necessarily generic in nature (so as to be saleable in all fifty states) will be chiefly useful in providing you with a conceptual framework and as a basis for acquainting you generally with some of the many choices which are realistically available to you.

They are not intended to be, and cannot safely be used as, guides for "do-it-yourself" estate or business planning.

A special word of caution is in order regarding books on "living trusts" and "living wills". There seems to be a tendency (compulsion might be closer to the mark) for these books to be less than completely objective. The proponents of living trusts, I suppose like proponents of anything, spend a great deal more time on the good news than they do on the bad news, and, accordingly, have to be taken with a grain (or more) of salt. The commentators on living wills, in like fashion, sometimes have their own biases, usually ethically or religiously based, and should be read with that possibility in mind.

There is nothing wrong with bias, so long as the author either openly acknowledges it or gives the reader facts from which its existence can clearly be inferred, but on these subjects it is often less than obvious, hence this cautionary remark.

Very few lay persons will require information or insights which are not reflected, or alluded to, in one or the other of the volumes listed in the Bibliography. Some of them, particularly the less specialized ones, may be available to you through your local public library or through inter-library loan. Others may have to be purchased through your bookseller.

Even the most expensive of them will cost only a small fraction of the cost of an estate or business planning exercise; you could actually assemble quite a library for less than your lawyer is going to charge you for three or four hours of his time. Not to put too fine a point on it --- educating yourself is good business. Be prepared, however, to invest a bit of effort; none of these books reads like a popular novel.

2. Seminars - An Alternative? At this point in my diatribe, I know that many of you are casting desperately around for an alternative solution, thinking to yourselves - why don't I just sidestep all this bothersome reading and go to a seminar.

Why not indeed. Seminars, and other forms of oral presentation, have always been around (since Demosthenese, at least), and since they are near-ubiquitous at this point, I guess the question requires an answer.

It may not be the one you want to hear, but here it is. In my opinion, seminars, by whatever name called, have serious shortcomings as a method of imparting useful information on estate and business planning and related subjects. Those shortcomings are:

A.The seminars offered to the lay public, which are typically sponsored by some business or charitable organization, usually have a commercial motive. The goal is not simply to transmit knowledge for knowledge's sake, but to importune the attendee into taking some action which will be beneficial to the sponsor.

Sometimes the sponsor is a commercial entity in the business of supplying some financial service or product --- sometimes it is a charity hoping for largesse --- sometimes it is a lawyer/accountant/financial planner simply looking for paying customers. In any event, the existence of a commercial motive necessarily raises questions about the objectivity of the presentation.

B. Not always, but far too often for comfort, the seminar will have what I call a "magic bullet" theme. The speaker would have you adopt a particular recommended course of action and all your problems will miraculously be solved. This raises serious questions of intellectual honesty, as do all persons who tout easy answers to hard questions.

C. The time allotted for most seminars is far too brief for the speaker to do justice to a subject that is even middling complicated. In order to accomplish the mission, the speaker is forced to paint with a very broad brush, which may not be a bad thing if the audience are not capable of receiving complex information, but it is clearly limiting.

Additionally, voice is not a particularly apt medium for imparting "nuanced" information --- ideas have to be presented in black and white. There is just not enough time to deal with the gray elements of the subject, which necessarily gives the listener a distorted and simplistic view.

D. Unless the audience is remarkably homogenous, the speaker's pace will be too fast for some and too slow for others and/or the complexity of the content will be too great or not great enough. The speaker is obliged to assume a uniform level of comprehension, with result that some listeners will be restless and bored and others will be overwhelmed and lost.

E. The attendees will not have taken notes (note-taking is a dead art) and so will preserve no record of what was said and will have to rely purely on memory. From experience of talking to them after the fact, I have developed a very low estimation of attendees' ability to recall any useful amounts of accurate information.


There may be other pedagogical limitations as well; these are just a few that have occurred to me, but they are serious ones and I believe, in the aggregate, cast conspicuous doubt on the ability of seminars or other oral presentations to adequately educate you regarding these complex issues.

However, to be scrupulously fair about it, a seminar can be good for one thing --- it can serve to "jump start" the learning process. If the speaker is sufficiently charismatic and knows how to arouse the listener's curiosity, the encounter may well lead the listener to further and more focused and more profitable study.

But to expect complete and useful results from seminar attendance alone is just not realistic. Continuing the "starter" analogy, I believe that relying on a seminar alone would be like relying on your automobile's starter to take you on a trip --- you won't go fast and you won't get far. You need the car's engine (in this analogy --- books) to get you where you need to go.

3. What Use Graphics? It has become somewhat common for estate and business planners to use elaborate graphics presentations (flow charts, bar graphs, etc.) to "illustrate" their recommendations.

I see nothing at all wrong with this technique, so long as the graphics portion of the presentation provides a part of your understanding and not all of it. My fear is that some of the planners who use extensive graphics presentations are doing so to pander to the client's perceived unwillingness to read. Sort of a figurative pat on the head.

This is patronizing, at best, and deceptive, at worst. Clearly a part of the "dumbing down" phenomenon that is mentioned elsewhere on this Site. While I would not suggest that you reject information presented in graphical form, I think you should reflect a bit on the uses of graphics, as compared to the written word.

I am not an educational psychologist, but the following ideas occur to me:

A. Graphics are apt methods of presenting gross concepts, sort of a "bare bones" outline. Words, on the other hand, are needed in order to convey subtleties of meaning.

B. Graphics are effective at inciting to action, but do not encourage reflection. Words are best suited to examining criteria, weighing alternatives, expressing choices.

C. Graphics are most useful in presenting quantitative data. Words, on the other hand, are essential to express qualitative ideas.

D. Graphics are particularly effective at illustrating standard or normative characteristics. Words are often essential to define exceptions to or variations from the norm.

E. Graphics tend to be more memorable, but this may be more a consequence of their simplicity than of any innate superiority at conveying information.


Finally, I come to my most serious concern, which is that a graphical presentation may give you the illusion of learning, whereas words are needed to give you the real thing.

In an ideal world, both words and images would be used to convey that type of information which they most aptly express, but if your advisors believe you are not interested in words (or, god forbid, not capable of dealing with any subtleties of the discussion), you are going to get only some pretty pictures. If that is the case, simply be warned that you are only getting a part of the story.

4. In Closing. In deciding upon the approach you are going to take regarding your education on estate and business planning matters, may I offer you the following observations:
  • An educated client is more likely to adopt and implement a suitable plan.
  • An educated client may require less professional assistance and thus be able to save somewhat on fees.
  • An educated client is apt to engender greater responsiveness and creativity from the professionals who are working for him.
  • An educated client retains greater personal autonomy and does not simply surrender important decisions to others.
  • An educated client is better able to discharge his responsibilities to his family or other objects of his concern.
Perhaps what I am trying to say to you can be framed a bit more amusingly (but equally tendentiously) in the form of a humorous story, which I confess to have stolen from P.J. O'Rourke. It goes like this:

A Southern politician was out campaigning one afternoon and stopped to talk to a constituent. "My word", he said to the man, "you have a fine family - eighteen boys I'm told. All good Democrats, I suppose?"

"Well", the man said in reply, "I tried to bring 'em up right, and they're all good Christians, and all of 'em but Sam is a Democrat --- but Sam's an ornery cuss, he got to readin'."

How about it, you be a Sam too --- get to readin'. I hope you will derive some pleasure and satisfaction from your studies; I have no doubt that you will profit from them. Remember, the cost of knowing is absolutely nothing when compared to the cost of not knowing.


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Centreville, Maryland, USA

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